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Homebuyers Have More Leverage Than They’ve Had in Over a Decade
Homebuyers Have More Leverage Than They’ve Had in Over a Decade

Buyers have more leverage than they’ve had in years. Learn what this market shift means for homebuyers in the Greater Milwaukee Area.

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jennifer SloanJanuary 25, 2026
Why January Is the Cheapest Month to Buy a Home
Why January Is the Cheapest Month to Buy a Home

January homebuyers could save $23,000 vs spring homebuyers. See why buyers in Southeast Wisconsin have more leverage right now.

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jennifer SloanJanuary 18, 2026
The Monthly Costs Home Buyers Too Often Underestimate
The Monthly Costs Home Buyers Too Often Underestimate

Preparing to buy in 2026 means budgeting beyond the mortgage. Here’s what buyers need to know about down payments, insurance, taxes, and true ownership costs.

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jennifer SloanJanuary 12, 2026
Why 40% of Homeowners Are Mortgage-Free (and What It Means for You)
Why 40% of Homeowners Are Mortgage-Free (and What It Means for You)

With 40.3% of U.S. homeowners now mortgage-free, this guide helps you understand your equity, compare local trends, and explore smart ways to use your home’s value.

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jennifer SloanJanuary 5, 2026
Thinking About a Move in 2026? Ask Yourself These 7  Questions First
Thinking About a Move in 2026? Ask Yourself These 7 Questions First

Before you decide to move in 2026, pause and ask these seven questions to clarify timing, priorities, and next steps.

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jennifer SloanDecember 29, 2025
6 Home Design Trends Shaping Buyer Decisions in 2026
6 Home Design Trends Shaping Buyer Decisions in 2026

Six home design trends shaping buyer decisions in the Greater Milwaukee Area, plus what different generations prioritize when choosing a home.

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jennifer SloanDecember 22, 2025
Ryan Serhant Says It’s “Nobody’s Market.” Here’s What That Means in Ozaukee County
Ryan Serhant Says It’s “Nobody’s Market.” Here’s What That Means in Ozaukee County

Ryan Serhant says it’s “nobody’s market” and shares how home buyers can still move forward with smart strategies and steady mortgage rates.

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jennifer SloanDecember 16, 2025
What Buyers & Homeowners Can Expect from the 2026 Housing Market
What Buyers & Homeowners Can Expect from the 2026 Housing Market

National forecasts show a more balanced housing market in 2026 with modest price growth, easing rates and more listings, creating better opportunities for buyers and homeowners.

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jennifer SloanDecember 9, 2025
 4 Housing Myths Debunked This Week: Here’s What the Data Actually Says
4 Housing Myths Debunked This Week: Here’s What the Data Actually Says

Get the real story behind home prices, foreclosures, rates, and the 2026 housing forecast with this clear, consumer-friendly market Q&A.

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jennifer SloanDecember 1, 2025
What’s In, What’s Out: Home Design Trends to Watch in 2026
What’s In, What’s Out: Home Design Trends to Watch in 2026

What’s in and what’s out for home design as we move into 2026? Discover the latest home trends buyers love and which features are quietly falling out of favor.

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jennifer SloanNovember 24, 2025
The Christmas Trend Everyone Loves, but the Traditions We Actually Remember
The Christmas Trend Everyone Loves, but the Traditions We Actually Remember

This year everyone is loving the rich plaids and cozy lodge vibes of the Ralph Lauren Christmas look, but the decor your kids will remember most is the same goofy elf, worn bells, and family traditions that come out year after year.

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jennifer SloanNovember 17, 2025
The Great Divide: Why First-Time Buyers Feel Shut Out of Today’s Housing Market
The Great Divide: Why First-Time Buyers Feel Shut Out of Today’s Housing Market

First-time home buyers are now older than ever, with a median age of 40. Discover what’s driving this shift and how to navigate today’s housing market.

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jennifer SloanNovember 10, 2025
Decorating for Joy: Do Holiday Decorations Actually Boost Your Mood?
Decorating for Joy: Do Holiday Decorations Actually Boost Your Mood?

Curious if holiday décor really boosts your mood? Here’s a simple, research-backed guide to decorating for joy—from a cozy Thanksgiving table to calm, twinkly December vibes.

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jennifer SloanNovember 3, 2025
When Good Houses Go Bad: 3 Reasons Homes “Die” on the Market
When Good Houses Go Bad: 3 Reasons Homes “Die” on the Market

Homes don’t sit by accident. Here are three reasons your listing in the greater Milwaukee area isn’t selling and how to turn it around fast.

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jennifer SloanOctober 26, 2025
52% of Buyers Would Live With Ghosts, Yet These 7 Things Still Scare Them Off
52% of Buyers Would Live With Ghosts, Yet These 7 Things Still Scare Them Off

More than half of Americans would live in a haunted house for a deal, but these real-life red flags scare buyers away faster than any ghost.

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jennifer SloanOctober 20, 2025
Real Estate Myths That Need to Rest in Peace — North Shore Edition
Real Estate Myths That Need to Rest in Peace — North Shore Edition

Bust 11 spooky real estate myths that keep buyers and sellers stuck. Here’s what’s actually true about rates, pricing, credit, and today’s market.

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jennifer SloanOctober 12, 2025
Is a Fixer-Upper Worth It? Here are the Risks and Rewards
Is a Fixer-Upper Worth It? Here are the Risks and Rewards

Fixer-upper homes offer big discounts, but they also come with risks. Learn the pros, cons, and key factors to weigh before you buy.

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jennifer SloanOctober 5, 2025
The Best Week to Buy a House in 2025
The Best Week to Buy a House in 2025

Realtor.com says October 12–18 is the best week to buy a home in 2025, with higher inventory, lower prices, and less competition for buyers.

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jennifer SloanSeptember 29, 2025
Selling Your Home in 2026? The Prep Starts Now
Selling Your Home in 2026? The Prep Starts Now

Selling your home in 2026? Here’s why preparing now for the spring market will help you attract buyers and maximize your sale.

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jennifer SloanSeptember 22, 2025
How Mortgage Rate Drops Boost Your Buying Power
How Mortgage Rate Drops Boost Your Buying Power

Mortgage rates dropped to 6.29%, giving buyers $22K more purchasing power since June and $150 monthly savings on a median-priced U.S. home.

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jennifer SloanSeptember 15, 2025
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