The 3 Pricing Strategies Every Seller Should Know 

Let’s Talk Pricing (Because It’s Everything)

If your home didn’t sell the first time around—or if you’re thinking about listing soon—there’s one question that can make or break the whole process:

How should you actually price your home?

We’re not talking about Zillow estimates, what you “need” to make to buy your next place, or even what your neighbor’s house sold for.

We’re talking about a real strategy. One that’s based on the current market, how buyers behave, and—most importantly—your goals.

The truth? A lot of agents skip this part.

They pick the number you want to hear, throw it up on the MLS, and cross their fingers. But let’s be honest: hope is not a strategy. And the data proves it.

Delistings Are On the Rise

Realtor.com reported a 47% increase in homes getting pulled from the market this past May. That’s a lot of frustrated sellers who sat through weeks of crickets—no showings, no offers, and price cuts that felt like gut punches.

Even though more buyers are jumping back in and inventory is climbing, sellers who rely on outdated price expectations are getting left behind.

So if you’ve ever caught yourself thinking, “Maybe I’ll wait for the right buyer” or “I’ll just try again next season,”you’re not alone.

But before you list (or re-list), here’s the bottom line:

You need a plan.

And it starts with knowing the three pricing strategies that actually work:

1. Aspirational Pricing
This one’s all about aiming high and hoping the right buyer falls in love.

When it might make sense:

  • You have a one-of-a-kind property with no true comps

  • You’re not in a rush to sell

  • You’re testing the market and have a solid backup plan

But here’s the catch:
If your marketing doesn’t match your price, it can backfire fast. Fewer buyers, longer days on market, and eventual price drops.

2. Comp-Based Pricing
This is the most common strategy—and the one appraisers love. It’s based on recent sales of similar homes, so you’re protected from going too high or too low.

It makes sense when:

  • Your neighborhood has recent sales that make pricing clear

  • You want to sell within a specific timeframe

  • You’re looking to attract serious buyers fast

What most sellers don’t realize: There’s room to flex.

  • High side of comps: Maximize value in strong demand

  • Mid-range: Balance visibility and price

  • Low side: Stand out in a crowded market

3. Event-Like Pricing
This one’s a head-turner. Price just below comps to spark a frenzy—think of it like a limited-time offer in the real estate world.

Best for:

  • Listing during a busy season

  • Selling fast or starting a bidding war

  • Attracting first-time buyers and investors

Why it works: Buyers love a deal. And when they see one, they act.

Here’s the Big Takeaway:
Pricing isn’t just a number. It’s a strategy.
And the best ones come with:

  • A full marketing plan (beyond the basics)

  • A smart timeline based on your goals

  • A built-in Plan B (just in case life throws a curveball)

So if you're planning to sell soon—or feeling stuck after a fizzled first try—let’s talk strategy, not guesswork.

We’ve got you.

jennifer Sloan